[ CONSULTANT · CUSTOMER JOURNEY MAPPING ]
Raptee EV.
Mapping friction across physical and digital touchpoints for high-voltage Indian EV tech.
[ THE GAP ]
Raptee is building high-voltage electric motorcycles with a strong product. However, the complex buying journey between discovery and active use was full of friction points that weren't being addressed.
Mapping & Interventions
Mapped the full customer journey from first search to active use. Identified where and why people were dropping off, and proposed specific, implementable AI-based interventions at each friction point — completely avoiding generic chatbots in favor of targeted solutions tied to specific moments.
[ THE RESULT ]
Delivered a clear, prioritised intervention roadmap bridging the digital discovery phase with physical product engagement.